Interior of the Lexus RZ shown in Dapple Gray.
Display may not reflect recent over-the-air enhancements.

PRIVACY

YOUR PRIVACY RIGHTS

We provide you with choices with respect to your personal information that we have collected about you. You may exercise your privacy rights by visiting the Toyota Motor North America Privacy Hub at https://privacy.toyota.com, clicking on the YOUR CHOICES link on our website, or by calling us at 855-226-4048. Through these methods, we may need to verify your identity to process your request, unless applicable privacy law does not permit verification.

RIGHT TO DELETE

You may have the right to request us to delete the personal information we have collected about you.

RIGHT TO CORRECT

You may have the right to request us to correct inaccurate personal information we maintain about you.

RIGHT TO CONFIRM PROCESSING

You may have the right to confirm whether we are processing your personal information.

RIGHT TO KNOW AND ACCESS

You may have the right to request that we provide you with the personal information (including any inferences about you derived from such data) we have collected about you, including the categories of personal information; the categories of sources from which the personal information is collected; the business or commercial purpose for collecting, selling, or sharing personal information; the categories of third parties to whom we disclose personal information; and the specific pieces of personal information we have collected about you; and whether we are processing your personal information for the purposes of profiling to make a decision that produces any legal or similarly significant effect concerning you.

RIGHT TO DATA PORTABILITY

You may have the right to receive the information under right (4) in a format, to the extent technically feasible, that is portable, usable, and allows you to transmit the personal information to a person without impediment, where the processing is carried out by automated means.

LIST OF SPECIFIC THIRD PARTIES (CONNECTICUT, MINNESOTA, OREGON, AND RHODE ISLAND RESIDENTS ONLY)

You may have the right to receive a list of specific third parties to whom we have disclosed or sold your personal information, if we maintain that information in a format specific to you. If we do not maintain that information specific to you, we will provide a list of specific third parties to whom we have disclosed or sold any consumers’ personal information.

Rhode Island Residents: Rhode Island law requires us to provide a list of the third parties to whom we sell, or may sell, customers’ personal information. To view that list, please click here.

RIGHT TO OPT-OUT OF PROFILING/AUTOMATED DECISION-MAKING TECHNOLOGY (“ADMT”)

United States privacy laws may provide various rights, including opting-out, contesting, and accessing information, related to the use of ADMT and processing of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. In the context of this Privacy Notice, we do not engage in any processing of your personal information for profiling or the use of ADMT in furtherance of decisions about you that produce legal or similarly significant effects, so there is no need to provide a right to opt out.

RIGHTS RELATED TO SHARING FOR TARGETED ADVERTISING OR SALE

You may have the right to opt out of the sharing of your personal information for targeted advertising or the sale of your personal information.

RIGHTS RELATED TO SENSITIVE PERSONAL INFORMATION

United States privacy laws may provide additional protection for sensitive personal information or data. Where required by law, we will process sensitive personal information with your consent and/or limit the use and disclosure of your sensitive personal information. Please see “Sensitive Personal Information” below in the YOUR RIGHTS section of this Privacy Notice for more information.

RIGHT TO NO DISCRIMINATION

You have the right not to be discriminated against for exercising any of your privacy rights. This includes us not: (a) denying you goods or services; (b) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (c) providing you a different level or quality of goods or services; (d) suggesting to you that you will receive a different price or rate for goods or services or a different level or quality of goods or services; or (e) retaliating against you for exercising your privacy rights.

RIGHT TO APPEAL

If we decline to take action in response to your exercise of a privacy right, we will inform you of the reason for denying your request and provide you instructions on how you may be able to appeal the decision.

OPT-OUT PREFERENCE SIGNALS

If you visit certain Lexus websites, we also honor opt-out preference signals if technically capable. If you communicate an opt-out preference signal and if technically capable, we will also display on our website whether we have processed your request by stating “Opt-Out Request Honored.” An opt-out preference signal is a signal that is sent by a platform, technology, or mechanism on your behalf that communicates your choice to opt-out of sharing for targeted advertisements or sale of your personal information. You can learn more about implementing opt-out preference signals at https://globalprivacycontrol.org/ or by exploring other developing technologies and services that offer this tool.

Authorized Agent/Power of Attorney/Conservatorship/Guardianship

You may exercise your privacy rights through an authorized agent, power of attorney, conservatorship, or guardianship. If we receive your request from an authorized agent with written authority, we will ask for evidence that you have provided such agent with valid written authority to submit requests to exercise rights on your behalf. If you are submitting a privacy request with a power of attorney, conservatorship, or guardianship, please contact us at 855-226-4048. For anything other than a power of attorney, conservatorship, or guardianship, please complete, sign, and provide your authorized agent with the “TMNA Authorized Agent Designation” document that can be found here. If you are an authorized agent seeking to make a request, you may submit a request by:

Visiting the Toyota Motor North America Privacy Hub at https://privacy.toyota.com

  • Selecting the requestor’s state of residency
  • Selecting submitted by "Authorized Agent"
  • Completing the online form
  • Uploading the completed and signed "TMNA Authorized Agent Designation"

You may also contact us at 855-226-4048 for assistance.

ADDITIONAL DISCLOSURE FOR CALIFORNIA RESIDENTS

Under California's Shine the Light law, California residents have the right to request information about whether their personal information has been disclosed to third parties for those third parties’ direct marketing purposes. Because we maintain a policy of not sharing customer personal information with third parties for their direct marketing purposes when customers have opted out of such disclosures, we may satisfy our obligations under this law by notifying customers of their right to opt out and providing instructions on how to exercise that right.

You have the right to opt-out of the sale of your Personal Information to third parties, including for their direct marketing purposes. To exercise this right, please complete the online request form at https://privacy.toyota.com/ or call us at 855-226-4048.

Cookie Consent
When you visit our website, we use cookies and other mechanisms, such as session replay technology, to collect information. The data collected is used to help our website function, learn more about our website users, deliver relevant advertising, enhance user experience, and analyze website performance. This information is used to provide a more personalized web experience. In addition, we use session replay technology on our website to understand a website user’s activities on, and interactions with, our website as they occur in real time. We use session replay tools to monitor website users’ behavior and study how users are interacting with our website, which allows us to improve the website’s usability and the general user experience. By using our website, you consent to our use of cookies, including session replay technology. You can view all the different cookie category headings to learn more and change your default settings according to your preference. Please note that opting out of some types of cookies may impact your experience on our website and the services we are able to offer.

These cookies are essential to run the website, or for a user to navigate the website, and to enable the website’s shopping cart to work so that you can make purchases on the website.

Performance cookies collect website data to monitor our website’s performance as a user interacts with it. This data is aggregated for web analytics purposes solely for improving our website's functionality. Functional cookies enable enhanced website functionality and personalization for the user, but are not necessary for the user to navigate the website. For example, if a user doesn't enable location data collection, then the user would have to manually provide their location information on each visit to the website. This may also affect some functionality related to location-specific personalization.

Targeting cookies are advertising cookies that collect information about your online activity on our website and other businesses' websites and properties to provide relevant advertisements to you on other websites and media. They are used to build visitor profiles and insights into advertising performance. Targeting cookies typically are third-party, persistent cookies that can follow a user as they visit other websites. Session replay technology is used to monitor and collect data related to how users interact with our website. Data collected may include: how much time website users spend on our web pages, links users click on, web pages users browse or scroll through, or if users need or use accessibility features.