Interior of the Lexus RZ shown in Dapple Gray.

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PRIVACY

CHOICE

We give you choices about what data you disclose to us.

OPT-IN/OPT-OUT
Service Connect. You may opt-in to disclose Vehicle Health Data to your dealer for its own use and allow your dealer, with your express consent, to contact you by cell phone call or text message using an automatic telephone dialing system for service appointments and service-related marketing at the number you provided.

You may opt-out of Service Connect at any time, and you will no longer receive cell phone calls and text messages about upcoming service appointments and other service- related marketing messages from your dealer using automatic telephone dialing systems and other systems. To opt-out, you must contact us (1) by calling (800) 331- 4331, (2) via the Lexus app, or (3) by replying “STOP” to such text communications. These are the exclusive methods to opt-out for service appointments and service- related marketing text messages and phone calls from your dealer. Please allow five (5) business days to process revocation status.

Fuel Cell and Plug-in Hybrid Vehicle Applications. You may opt-in or opt-out of fuel cell or electric vehicle plug-in hybrid vehicle applications, such as Low Carbon Fuel Standards and Vehicle Grid Integration. If you opt-out, your vehicle will not send us Real Time Status data, such as the vehicle location, status of powered doors, windows, trunk, hood, sunroof, hazard lights, odometer reading, oil life, fuel economy information, and distance to empty.

REVIEW AND UPDATE
You may also review and update your Account Information at any time by contacting us. (See CONTACT US).

DEACTIVATION
When you lease or buy a vehicle equipped with Connected Services, data collection is active. You may opt-out of Connected Services or request deactivation of data transmission at any time (a) by contacting us via the “SOS” button in your vehicle, (b) by calling Customer Care, (c) by submitting a “Disconnect Remote Vehicle Access” request, if you are a victim of domestic violence, at https://disconnectaccess.lexus.com, or (d) via your Lexus App, and we will no longer collect certain Location Data, Driving Data, Vehicle Health Data, and Account Information.

DISCLOSURES FOR INDIVIDUALS IN THE UNITED STATES

Summary of Prior 12-Month Personal Information Handling Practices.

In the preceding 12 months, we have collected the categories of personal information set forth in the table below. For details about the precise data points we collect and the categories of sources of such collection, as well as the business and commercial purposes for such collection, please see Section I.A and Section II.A of this Privacy Notice. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients, which we also describe in greater detail in Section IV of this Privacy Notice:

Category of Personal Information We Collect

Business Purpose for Disclosure and Processing

Category of Recipients

Identifiers, such as name, address, phone number, email address, VIN, unique personal identifier, and Account Information.

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Any personal information described in the California Customer Records Act, such as name, address, and phone number.

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Commercial information, such as vehicle ownership records and information associated with your current and/or prior owned vehicles.

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Internet or other electronic network activity information, such as your interaction with electronic Connected Services.

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Biometric information, such as Facial Geometric Features.

This category of personal information will only be stored on your vehicle and not transmitted to Lexus or other parties.

Geolocation data, such as Location Data and Remote Data.

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Audio, electronic, visual, or similar information, such as Voice Recordings, Voice Services, Interior Image Data, and Exterior Image Data.

The below does not apply to Interior Image Data, which will only be stored on your vehicle and not transmitted to Lexus or other parties.
Otherwise, this category of personal information may have been disclosed for the following business purposes:

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

The below does not apply to Interior Image Data, which will only be stored on your vehicle and not transmitted to Lexus or other parties.
Otherwise, this category of personal information may have been disclosed for the following business purposes:

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Inferences drawn from any of the information identified herein, such as preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Sensitive personal information, such as precise geolocation (Location Data and Remote Data) and biometric data (Facial Geometric Features).

The below does not apply to Facial Geometric Features, which will only be stored on your vehicle and not transmitted to Lexus or other parties.
Precise geolocation data may have been disclosed for the following business purposes:

To provide Connected Services;
For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

The below does not apply to Facial Geometric Features, which will only be stored on your vehicle and not transmitted to Lexus or other parties.
Precise geolocation data may have been disclosed for the following business purposes:

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

Information connected with your vehicle, such as Vehicle Information, Remote Data, Driving Data, and Vehicle Health Data, as described in Section II of this Privacy Notice.

For quality confirmation, data analysis, research, and product development;
To communicate with you;
For security and technical reasons;
For other purposes described to you at or before the time we provide you notice, including the services listed in Section IV of this Privacy Notice; and
To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.

Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
We may also have disclosed this category of personal information to other parties, as described in greater detail in Section IV of this Privacy Notice.

As described in greater detail above this Privacy Notice, we may also disclose your personal information to third parties at your direction and with your consent.

Selling or Sharing of Personal Information

Below, we describe the categories of personal information we may sell or share for targeted advertising currently and have in the preceding 12 months. We also describe the third parties who received or may receive the personal information and the business or commercial purpose for the sale or sharing. However, we do not knowingly sell, share, use for targeted advertising, or disclose the personal information of minors under the age of 16. We also do not sell, share, use for targeted advertising, or disclose precise geolocation without your consent, as described below in Section VII.C of this Privacy Notice. For more information about opting out of this sale or sharing, please see Section VII.D of this Privacy Notice.

Category of Personal Information

Sold or Shared

Category of Third Party

Business or Commercial Purpose for Sale or Sharing

Identifiers, such as name, address, phone number, email address, and Account Information.

We may have sold or shared this category of personal information.

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

To offer a satellite radio subscription service and for related marketing campaigns.

Any personal information described in the California Customer Records Act, such as your name, address, and phone number.

We may have sold or shared this category of personal information.

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

To offer a satellite radio subscription service and for related marketing campaigns.

Commercial information, such as vehicle ownership records and information associated with your current and/or prior owned vehicles.

We may have sold or shared this category of personal information.

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

To offer a satellite radio subscription service and for related marketing campaigns.

Inferences drawn from any of the information identified herein, such as preferences, characteristics, predispositions, and behavior.

We may have sold or shared this category of personal information.

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

To offer a satellite radio subscription service and for related marketing campaigns.

Sensitive Personal Information.

Under United States privacy laws, certain types of personal information are considered “sensitive” personal information or data and require additional data privacy rights and obligations. We may collect precise geolocation (i.e., Location Data and Remote Data) and biometric data (i.e., Facial Geometric Features), as described in the Summary of Prior 12-Month Personal Information Handling Practices section (Section VII.A), which may be considered sensitive personal information or data. Where required by law, we will obtain your consent before processing your sensitive personal information. Unless we obtain your consent, we will not use your sensitive personal information for our marketing purposes or provide your sensitive personal information to other parties for their own purposes. We will also generally use your sensitive personal information for limited purposes, such as to provide the goods or services you requested; to prevent, detect, and investigate security incidents; to resist malicious, deceptive, fraudulent or illegal actions; to ensure physical safety; and to verify or maintain the quality or safety of our products, services or devices.

PRIVACY

CHOICE

LEASING & FINANCE

OWNERS

SERVICE & WARRANTY

HELP & SUPPORT

BRAND & LIFESTYLE

SHOPPING TOOLS