COLLECT AND USE

On a Regular and Continuous Basis, We or Your Vehicle Collect and Use the Following Data:

VEHICLE INFORMATION

We collect your vehicle’s make, model, year, body type, VIN and other information linked to your vehicle so we can verify your vehicle type and provide Connected Services.

LOCATION DATA

We collect and use your vehicle’s latitude and longitude and/or other location information (“Location Data”) to deliver Connected Services to you and for quality confirmation, data analysis, research, and product development. We record and transmit your vehicle’s Location Data when you contact us for emergencies, roadside assistance, stolen or missing vehicle, missing persons, and destination services. Unless we obtain your consent, we will not provide your Location Data to other parties for their own purposes or use your Location Data for our marketing purposes.

REMOTE DATA

At last ignition off, we may collect the Real Time Status of your vehicle (i.e., vehicle location, status of powered doors, windows, hood, trunk, sunroof, hazard lights, odometer reading, oil life, fuel economy, trip distance, distance to empty) so you can remotely access your vehicle’s most recent information. This information is used to deliver Remote Connect and External Device Mirroring services to you.

DRIVING DATA

We collect your driving behavior data ("Driving Data") which includes the acceleration and speed at which your vehicle is driven, travel direction, use of the steering and braking functionality in your vehicle, and vehicle operation data (e.g., sensor readings). Driving Data is used to deliver Connected Services to you, and for quality confirmation, data analysis, research, and product development. Unless we obtain your consent, we will not provide your Driving Data to other parties for their own purposes or use your Driving Data for our marketing purposes.

PROFILE DATA

If your vehicle is equipped with the ability to create and save user profiles, we may collect your in-vehicle preferences (i.e., your linked Apple Music or Amazon Music account), favorites (i.e., your saved locations on maps or your preset radio stations), and usage history (i.e., your search and routing history on maps). This information is used to deliver Connected Services tailored to your profile.

INTERIOR IMAGE DATA

If your vehicle is equipped with the Rear Seat Reminder feature or advanced driver assistance features, such as Teammate, interior, driver-facing camera(s), and sensors are used to collect information about the status of the driver and other vehicle inhabitants (“Interior Image Data”). Interior Image Data is used to ensure safety and vehicle control, such as checking that the driver is paying attention to the road and wearing a seatbelt before enabling certain automated driving operations. Your vehicle’s Interior Image Data will only be stored on your vehicle and is not transmitted to Lexus.

EXTERIOR IMAGE DATA

Exterior Image Data. If your vehicle is equipped with the Drive Recorder feature or advanced driver assistance features, such as Lexus Safety System+ (Version 3.0 or later) or Teammate, external camera(s) and sensors are used to record and evaluate the vehicle’s surroundings (“Exterior Image Data”). This data is used to improve and develop advanced driver assistance and safety features.

FACIAL GEOMETRIC FEATURES

If your vehicle is equipped with face scanning features such as Face Identification, interior, driver-facing camera(s) and sensors are used to scan your face and create a computer-generated code linked to your facial features (“Facial Geometric Features”). This data is not readable by humans, and it is used to verify your identity and load your saved user profile on the vehicle. Your Facial Geometric Features will only be stored on your vehicle and are not transmitted to Lexus.

VEHICLE HEALTH DATA

Vehicle Health Data may include odometer readings, fuel level, oil life, Diagnostic Trouble Codes, and related data from your vehicle’s on-board diagnostic system to identify malfunction events. Related data includes engine coolant temperature, fuel injection volume, engine rotation per minute (RPM), and other data to assist in identifying issues, analyzing the performance of your vehicle, and providing Connected Services. For hybrid vehicles, Vehicle Health Data includes hybrid battery data correlated to Location Data. For battery electric vehicles and plug-in hybrid electric vehicles, Vehicle Health Data includes battery health, battery charge data, and electricity consumed for charging.
We use Vehicle Health Data to (a) tell you when your vehicle is due for maintenance or service, (b) provide you with vehicle health reports (maintenance and malfunction statuses, and service campaign and safety recall information) and vehicle alerts (notifications when your vehicle reports malfunction-related events) and (c) contact you.

MULTIMEDIA SCREEN DATA

We may collect and use Multimedia Screen Data (how you interact with your screen) for quality confirmation, data analysis, research and to improve functionality and product offerings, and to provide Connected Services

VOICE RECORDINGS

If you or anyone in your vehicle speaks with the Response Center for purposes of emergency services, roadside assistance, stolen vehicle locator, Destination Assist, or any other reason, your conversation will be recorded to deliver Connected Services to you and for quality assurance. We do not extract an identifier template, such as a voiceprint, using Voice Recordings.

VOICE SERVICES

In select models with hands-free control of in-car multimedia and a linked smartphone, we may collect Voice Recordings and Voice Recording transcriptions to deliver Connected Services to you and to improve the quality and performance of voice services.

DEVICE DATA

If you use the Lexus App or enroll in Wi-Fi connectivity services, Lexus may receive your device ID and other information about your device and app in order to provide these Connected Services.

ACCOUNT INFORMATION

When you enter or update your name, address, phone number, email address, language preference and other information linked or directly related to you, we create or update your account so that we can provide Connected Services and communicate with you (“Account Information”). Account Information does not include information that is collected through use of apps or Connected Services that is not linked or directly related to you.

AGGREGATED DATA USAGE

We may use non-identifying or aggregated data for education, data analysis, research, product development, and other similar purposes. When doing so, we will maintain and use the information in an anonymized, aggregated, or de-identified form and not attempt to re-identify the information, unless permitted or required by law.

OTHER USES

Where applicable, we use Location Data, Driving Data, Vehicle Health Data, Vehicle Information, Remote Data, Profile Data, Exterior Image Data, Multimedia Screen Data, Voice Recordings, Voice Services, Device Data, Account Information, and data derived from Safety Connect (which includes automatic collision notification, roadside, emergency, and stolen vehicle assistance), navigation, Remote Connect, Service Connect, and Wi- Fi connectivity services for the following purposes:

1. Improve safety.
2. Develop new vehicles and features.
3. Confirm quality.
4. Analyze data (e.g., vehicle trends).
5. Artificial intelligence research (activities may include training, fine-tuning, or improving large-language models; developing other kinds of artificial intelligence models or systems; and building virtual agents). We collect and use personal information for the purpose of training large language models.
6. Prevent fraud or misuse.
7. As required by law or legal process, including litigation.