Interior of the Lexus RZ shown in Dapple Gray.
Display may not reflect recent over-the-air enhancements.

PRIVACY

STORAGE OF INFORMATION

Vehicle Location, Driving Data, Health Data, Multimedia Screen Data, Voice Recordings, and Remote Data

Data collected from your vehicle is stored for different periods of time.

LOCATION DATA

We will store Location Data in an identifiable format for a period of time not to exceed 7 years from the date of creation.

DRIVING DATA

We will store Driving Data in an identifiable format for a period of time not to exceed 15 years from the date of creation.

MULTIMEDIA SCREEN DATA

We will store Multimedia Screen Data in an identifiable format for a period of time not to exceed 10 years from the date of creation.

VEHICLE HEALTH DATA

We will store Vehicle Health Data in an identifiable format for a period of time not to exceed 15 years from the date of receipt by us. We will also store your vehicle health reports for 12 months from the date of creation.

VOICE RECORDINGS

If you speak with the Response Center, your conversation may be recorded and stored for up to two (2) years; and a record of your conversation may be stored for up to four (4) years.

REMOTE DATA

We store the Real Time Status and Location Data of your vehicle from the last ignition off for the purpose of delivering your vehicle’s most recent information in support of Remote Connect services. We retain this data for four (4) years.

As Required by Law. For all of (a) through (f) , notwithstanding the retention periods set out above, we may retain such information as required by law, legal process, or litigation, and to support requests from you.

ACCOUNT INFORMATION

We store your Account Information for four (4) years after expiration of your subscription for Connected Services.


GENERAL RETENTION

In addition to the above retention periods, we may store the above data, along with other types of data listed in the DATA TYPES section of this Privacy Notice, as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations. However, Lexus does not receive Facial Geometric Features and Interior Image Data and thus, does not store such information. Such data remains in the vehicle and is not transmitted to Lexus.

Cookie Consent
When you visit our website, we use cookies and other mechanisms, such as session replay technology, to collect information. The data collected is used to help our website function, learn more about our website users, deliver relevant advertising, enhance user experience, and analyze website performance. This information is used to provide a more personalized web experience. In addition, we use session replay technology on our website to understand a website user’s activities on, and interactions with, our website as they occur in real time. We use session replay tools to monitor website users’ behavior and study how users are interacting with our website, which allows us to improve the website’s usability and the general user experience. By using our website, you consent to our use of cookies, including session replay technology. You can view all the different cookie category headings to learn more and change your default settings according to your preference. Please note that opting out of some types of cookies may impact your experience on our website and the services we are able to offer.

These cookies are essential to run the website, or for a user to navigate the website, and to enable the website’s shopping cart to work so that you can make purchases on the website.

Performance cookies collect website data to monitor our website’s performance as a user interacts with it. This data is aggregated for web analytics purposes solely for improving our website's functionality. Functional cookies enable enhanced website functionality and personalization for the user, but are not necessary for the user to navigate the website. For example, if a user doesn't enable location data collection, then the user would have to manually provide their location information on each visit to the website. This may also affect some functionality related to location-specific personalization.

Targeting cookies are advertising cookies that collect information about your online activity on our website and other businesses' websites and properties to provide relevant advertisements to you on other websites and media. They are used to build visitor profiles and insights into advertising performance. Targeting cookies typically are third-party, persistent cookies that can follow a user as they visit other websites. Session replay technology is used to monitor and collect data related to how users interact with our website. Data collected may include: how much time website users spend on our web pages, links users click on, web pages users browse or scroll through, or if users need or use accessibility features.