Combining cloud computing with a native on-board platform, the Virtual Assistant (VA) aims to provide a natural and easy-to-use interaction for the customer. The VA is designed to enable the customer a way to interact with the Lexus in-vehicle features through a voice-first approach. The new version of VA is intended to be the primary way a customer can interact with the Multimedia system. Utilizing a hybrid structure of both a cloud based (off-board) platform, paired with the functionality of the native on-board platform, the VA is structured with a customer-first approach in mind.