In 1989, Lexus burst into a world of luxury cars accustomed to delivering only stiff tradition and forever changed the idea of what a luxury car should be. Challenging the conventions of the time, Lexus invested $1 billion and six years of development into producing the pre-eminent luxury car. The target was set extraordinarily high—not to make a car equal to the best, but to surpass the best in the world on every level.

Few in the industry thought this was an attainable goal. Lexus, however, spared no effort or expense to meet it. Engineers immersed themselves in the lives of luxury car customers, studying how they used and connected with their autos, searching for ways to improve even the smallest interactions. Hundreds of test cars logged over 2.7 million collective miles at the track and on the road, with every squeak and rattle being systematically isolated and eliminated. Gradually, a superlative luxury sedan emerged.

The original LS 400 stunned the world. A success from the very beginning, it absolutely altered the conception of what a luxury vehicle should deliver. The fit, finish and attention to detail were unprecedented. Performance was as important a consideration as the comfort and luxury appointments of the car. What had once seemed revolutionary was now reality: a Japanese manufacturer, without an old-world pedigree, had produced the best luxury sedan in the world.

But this revolution was, and is, about more than the automobile. The Lexus dealer experience was designed just as meticulously as the vehicle. Customer service would be a crucial component of the joy of owning a Lexus. Luxury car owners who were more accustomed to indifference from their previous dealerships were suddenly thrilled to be treated like guests in someone's home. New Lexus owners came to find that our dealers would go to any length to solve their problem.

The same passion that thrust Lexus to the forefront of the luxury market has ensured that every new vehicle introduced is as innovative as the original LS. Groundbreaking advances have been introduced with every new family of vehicles—sport coupes, performance sedans, SUVs, convertibles and, most recently, hybrids. Customer and critical responses have been just as enthusiastic for every vehicle, as our numerous awards and accolades attest. In fact, Lexus vehicles have received so many honors, we've created a page where you can view them in detail. However, we're not resting on our laurels, so check back often as the list is sure to expand.

While no one can say for sure what the future holds, you can visit our Web site to view some remarkable Lexus concept vehicles and get a glimpse of what your next Lexus may look like.