LEXUS ONLINE PRIVACY STATEMENT
EFFECTIVE DATE JANUARY 1, 2015
Lexus, a division of Toyota Motor Sales, USA, Inc. ("Lexus", "we", "us," or "our") is committed to maintaining your confidence and trust as it relates to the privacy of your information. Please read below and learn how we collect, protect, share and use your information as part of our technology platforms, including, without limitation, our websites, web pages, interactive features, applications, Twitter, Facebook and other social media networks, and mobile applications ("Platforms"). If you are a resident of the European Union, please use the applicable European Union websites and applications, as our Platforms are intended only for United States residents.
Information We Collect on Our Platforms
INFORMATION YOU PROVIDE TO US
We may collect Personal Information (information that can be used to identify you as an individual) such as your name, e-mail, telephone number, home address, demographic information (such as ZIP code, age), or payment information (such as account or credit card number). The types of Personal Information we collect may vary depending on your use of the features of the Platforms. For example, we will collect your credit card number and other payment-related information in connection with your purchase of products and/or services through the Platforms, and we will collect Personal Information when you submit comments or participate in sweepstakes, contests, games, special events, promotions, blogs and chats and surveys ("Programs"). In addition, we may post customer testimonials/video testimonials on our Platforms which may contain personally identifiable information. We do obtain the customer's consent via e-mail prior to posting the testimonial to post their name along with their testimonial.
Toyota utilizes third-party social media management services to collect and analyze publicly available information on various social media sites. Information that you post on those sites, as well as publicly available information that you post on other pages made available through those sites and on other social media sites, may be used by Lexus for customer satisfaction, customized marketing, marketing analysis, consumer research and other legitimate business purposes.
Friend to Friend: Some features on the Platforms may permit you to submit information about other people. For example, if you wish to invite your friends to participate in a Program offered through the Platforms or forward particular content from the Platforms to your friends, you will be asked to submit your friends' e-mail addresses. Our use, sharing and protection of the other person's information will also be subject to the terms of the Program and this Privacy Notice.
Information We Collect Automatically
Usage Information. Whenever you visit or interact with the Platforms, we, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Platforms are accessed and used ("Usage Information"). Usage Information may include browser type, device type, operating system, application version, the page served, the time, the preceding page views and your use of features or applications on the Platforms, such as interactions with friends and group activities. This information helps us keep our Platforms fresh and interesting to our visitors and allows us to tailor content to a visitor's interests. Usage Information is generally non-identifying, but if Lexus associates it with you as a specific and identifiable person, Lexus treats it as Personal Information.
Device Identifier. We automatically collect your IP address or other unique identifier ("Device Identifier") for the Device (computer, mobile phone, tablet or other device) you use to access the Platforms. A Device Identifier is a number that is assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier. We, and our vendors, may use a Device Identifier to, among other things, administer the Platforms, help diagnose problems with our servers, analyze trends, track users' web page movements over time and across different websites, help identify you and your shopping cart and gather broad demographic information for aggregate use.
Cookies; Pixel Tags. The technologies used on the Platforms to collect Usage Information, including Device Identifiers, include but are not limited to: cookies (data files placed on a Device when it is used to visit the Platforms), mobile analytics software and pixel tags (transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an e-mail, which indicates that a page or e-mail has been viewed). Cookies may also be used to associate you with social networking sites like Facebook and Twitter and, if you so choose, enable interaction between your activities on the Platforms and your activities on such social networking sites. We, or our vendors, may place cookies or similar files on your Device for security purposes, to facilitate site navigation and to personalize your experience while visiting our Platforms (such as allowing us to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location or demographic information). A pixel tag may tell your browser to get content from another server.
To learn how you may be able to reduce the number of cookies you receive from us, or delete cookies that have already been installed in your browser's cookie folder, please refer to your browser's help menu or other instructions related to your browser. If you do disable or opt out of receiving cookies, please be aware that some features and services on our Platforms may not work properly because we may not be able to recognize and associate you with your Lexus account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. If you block or delete cookies, not all of the tracking that we have described in this privacy statement will stop. Some browsers have a "do not track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
How We Use the Information We Collect
We use the information we collect about and from you for a variety of business purposes, such as to: respond to your questions and requests, such as requests for product information, new vehicle information alerts and brochures; advise you of important safety-related information; enable you to participate in promotional activities or other Programs; provide you with access to certain areas and features of the Platforms such as your interactions with other users; verify your identity; communicate with you about your account and activities on the Platforms and, at our discretion, changes to any Lexus policy; tailor content, advertisements, and offers we serve you; improve the Platforms; and comply with license obligations; as well as for purposes disclosed at the time you provide your Personal Information or otherwise with your consent. We collect your location-based information for the purpose of providing you with offers and other information relevant to your location. We will only share this information with our mapping provider for the sole purpose of providing you with the service.
Sharing of Information
Except as described here, we will not provide any of your Personal Information to any third parties without your specific consent. We may share non-Personal Information, such as aggregate data and Usage Information with third parties. We may also share your information as disclosed at the time you provide your information, as set forth in this Privacy Notice and in the following circumstances:
Third Parties Providing Services on Our Behalf. We may share your Personal Information with third parties that perform functions on our behalf (or on behalf of our partners) such as service providers that host or operate our Platforms, analyze data, process transactions and payments, fulfill orders or provide customer service; advertisers; sponsors or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance and "powered by" partners or partners in co-branded sites. Your Personal Information may also be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties to provide you with product information and promotional and other offers.
Program Partners. If you choose to participate in a Program, your Personal Information may also be shared with our Program partners and may be used by our Program partners if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partner, your information will be used by that company in accordance with its policies, and this Privacy Notice will not apply to that company's use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program include information on how we may use the Personal Information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms and conditions that apply to a particular Program and this Privacy Notice, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us with any Personal Information.
Business Transfers. We may share your Personal Information with other entities and our affiliates primarily for business and operational purposes. We may also share your information with our authorized dealers, dealer advertising associations and distributors for their own use. In the event that Lexus is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction.
Lexus Enform®. If you have a Lexus Enform Subscription Agreement, we collect Personal Information necessary to meet your requests and may use your Personal Information to facilitate your usage of the Lexus Enform Service to which you subscribe. We may share your information with our business partners to assist us in fulfilling your requests.
Information We Receive From Third Parties
We may receive information about you from third parties. For example, if you are on another website and you opt in to receive information from Lexus, that website will submit to us your e-mail address and other information about you so that we may contact you as requested. You may also choose to participate in a third-party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third-party website) through which you allow us to collect (or the third party to share) information about you, including Usage Information and Personal Information such as lists of your friends, "likes," comments you have shared, groups and location. Services like Facebook Connect give you the option to post information about your activities on our Platform to your profile page to share with others within your network. In addition, we may receive information about you if other users of a third-party website give us access to their profiles and you are one of their "connections" or information about you is otherwise accessible through your "connection's" web page, profile page or similar page on a social networking or other third-party website or interactive service. We may supplement the information we collect about you through the Platforms with such information from third parties in order to enhance our ability to serve you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you.
Choice and Access
The Platforms give you choices. If you choose to receive e-mails from us about products and other information, we strive to keep your Personal Information updated and accurate.
If you provided Lexus with Personal Information through the Owners section of lexus.com, you may review and update that information by clicking on the Owners link on the homepage of lexus.com, registering or logging in and then clicking on "Update Profile." If you are an Owner who subscribes to the Lexus owner e-mail list, you can access the Preferences page and change your user profile or unsubscribe from the Lexus e-mail list here.
For users who are not currently registered on our Owner site, please call Customer Satisfaction at 1-800-331-4331 to opt out from receiving e-mail communications from Lexus. If you receive an e-mail, you may opt out at any time by following the opt-out instructions provided in the e-mail you receive. Your opt-out request will be processed within 30 days of the date on which we receive it.
If you are participating in a Program, you may be able to access and update the information you provided as part of your participation in the Program. Please see the section of the Platforms concerning the specific Program to determine if you are able to access your information and how to do so.
In accordance with our routine record-keeping, we may delete certain records that contain Personal Information you have submitted through the Platforms. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. It may not always be possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. We will retain your information (including geo-location data) for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We do not control certain privacy settings and preferences maintained by our social media partners such as Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.
Advertising/Behavioral Targeting: How to Opt-Out
If you prefer to not receive targeted advertising, you can opt out of some network advertising programs that use your information. To do so, please visit the DAA Opt-Out Page. Please note that even if you choose to remove your information (opt out), you will still see advertisements while you're browsing online. However, the advertisements you see may be less relevant to you and your interests. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The DAA Opt-Out Page provides a tool that identifies its member companies which have cookies on your browser and provides links to those companies.
The Platforms are not directed to children under 13. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian's consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.
Security of Your Information and Phishing Scams
We take information security seriously and use certain reasonable security measures to help protect your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Platforms and provide us with your information at your own risk. When we collect sensitive information on our sites or within our mobile application (such as credit card number or geo-location information), we encrypt the transmission of that information using Secure Socket Layer technology.
Beware of Phishing Scams: There have been noticeable increases in the number of suspicious e-mails claiming that the e-mail recipient has won a Lexus lottery or other promotion. Sometimes the e-mail claims that the recipient has won a new Lexus IS. In order to claim the prize, the e-mail may ask that Personal Information be sent to a Hotmail® or Yahoo® or other e-mail address. Samples of these hoax e-mails can be found at this website.
This type of e-mail solicitation is known commonly as a "phishing" scam, with the primary objective being to obtain one's personal information. This information can then be utilized to steal a person's identity. For example, a "Lexus Lottery" phishing scam is often sent from Chinese (.cn), German (.de) or British (.co.uk) addresses, but can originate from anywhere and look very official even to the most savvy of Internet users. Lexus will never ask you to send passwords, login names, Social Security numbers, or other personal information through e-mail or U.S. mail, fax or text message. If you receive an e-mail or letter by U.S. mail, fax or text message from Lexus asking you to update your credit card information, do not respond: this is a phishing scam. Recipients of suspicious e-mail like this should delete the message from their inbox and, if possible, update their e-mail filter settings to block e-mails from the e-mail address being used. The Federal Trade Commission and the Antiphishing Workgroup are also good sources of information about these types of security threats and how they may be reported to the authorities.
The Platforms may make available chat rooms, forums, message boards, and news groups. Remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this Privacy Notice.
Consent to Processing and Transfer of Information
The Platforms are governed by and operated in, and in accordance with, the laws of the United States, and are intended for the enjoyment of residents of the United States. Lexus makes no representation that the Platforms are governed by or operated in accordance with the laws of any other nation. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Platforms, or providing us with any information, you (a) acknowledge that the Platforms are subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.
We may update this Privacy Notice to reflect changes to our information practices. If we make any material changes we will notify you by e-mail (sent to the e-mail address specified in your account) or by means of a notice on our Platforms prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
To contact us with a question, call us at 1-800-25-LEXUS or mail your inquiry to:
P.O. Box 2991 – Mail Drop L201
Torrance, CA 90509-2991
You may also obtain an update on our information practices by sending a request to:
Lexus Customer Satisfaction
Toyota Motor Sales, U.S.A., Inc.
19001 S. Western Ave, L201
Torrance, CA 90501
Personal Information Practices for 2014
(Effective as of January 1, 2015)
During 2014, we shared the following types of personal information about our customers with SiriusXM® Satellite Radio, Lexus Hotel Partners, Lexus Financial Services, Lexus Financial Savings Bank and our authorized Lexus dealers where the information was used for the recipient's own marketing:
Model vehicle purchased or leased
SiriusXM® Satellite Radio is located at:
1221 Avenue of the Americas
New York, NY 10020
Lexus Financial Services is located at:
Lexus Financial Services – Mailstop EF10
19001 S. Western Ave.
Torrance, CA 90501
Lexus Financial Savings Bank is located at:
Lexus Financial Services, Banking Service Center
PO Box 297
Williamsville, NY 14231
Please click on the links below to view a list of authorized Lexus dealers and Lexus hotel partners.
You may also obtain this information by sending a request to: