lexus & 23andme:
the future of car buying starts here

Introducing Genetic Select by Lexus. The world's first service that uses human genetics to match you with the car of your genes. Through an exclusive partnership, 23andMe's breakthrough science will analyze each of your 23 pairs of chromosomes to fully unlock your DNA profile and pair you with the Lexus you were made to drive.

PAIRING YOU WITH THE
LEXUS YOU WERE MADE TO DRIVE

DNA
Nightcall Mica Lexus LC

At Lexus, we're not satisfied with merely customizing our vehicles with the driver in mind, we're obsessed with it. And now, we're pushing personalized craftsmanship even further—along with the entire way you shop for a new vehicle.

Craftsmanship is in our DNA.

THAT'S WHY WE OFFER NEAR-LIMITLESS OPTIONS.

With 20 models, 55 trims, 47 wheel options, over 100 exterior/interior color combinations and a multitude of packages, choosing the one that is perfect for you can be an overwhelming decision. So while Lexus offers near-limitless options, what if there was a way that focused solely on what truly matters when selecting your next vehicle … you.


The Science Behind Innovation

Tubular

At a Lexus dealership, a Lexus DNA Concierge will guide you through the Genetic Select process.

With one small saliva sample, Genetic Select's perfect-pairing algorithm will reveal where you come from, where you're going, and now, how you're going to get there.

Lexus product experts and 23andMe genetic analysts work together to match each DNA strand with the right Lexus features.

Within 48 hours, your handcrafted Lexus will be delivered to your driveway.

Tubular

CRAFTSMANSHIP AT THE GENETIC LEVEL

Based on your genetic makeup, every part of your Lexus will be personalized specifically to you. From the model, to the color, to the trim and performance capabilities—everything from the simple to the luxurious, reaching the ultimate level of craftsmanship.


Slide 1

"I was fascinated to find out where I came from. But now, I'm excited to see where I'm going, and what Lexus I'm driving to get there."

G. Mathers, Colorado

Slide 2

"Based on my DNA profile, I'm likely to have a sneeze reflex, which is why Genetic Select paired me with a Lexus that has windshield wipers on the inside of the car!"

B. Fausman, Illinois

Slide 3

"Finally, the perfect option for us left-handed people—a steering wheel rotated a full 360 degrees!"

M. Sower, California

Slide 4

"As an audiophile, I could not be more excited that Genetic Select precisely tuned my Mark Levinson®* audio system to perfectly pair with my exact earwax type."

D. Johnson, New York

Slide 5

"With the Future Driver Prediction technology of Genetic Select, my husband and I were so excited to learn that our child will drive an IS! Oh, and we also found out it's a boy!"

S. Clokes, Texas


YOUR PERFECT CAR IS OUT THERE


IMAGINARY TECHNOLOGY. FUNNY BONES NOT HEREDITARY.

HAPPY APRIL FOOLS' DAY.