Lexus becomes "Official Vehicle of the US Open" and
"Presenting Sponsor of Men's Singles Championship"
First time Men's Singles Champion earns new Lexus vehicle
White Plains, NY and Torrance, CA - June 13, 2005 - The USTA and Lexus today
announced a new worldwide marketing partnership that designates Lexus as the
"Presenting Sponsor of the US Open Men's Singles Championship" and
the "Official Vehicle" of the US Open, the highest attended annual
sporting event in the world.
Lexus, the USTA's sixth Corporate Champion, will award an all-new 2006 Lexus GS 430 luxury performance sedan to the men's singles winner at the US Open-the first time such a prize will be awarded to a men's winner. The new championship vehicle will be on display with other Lexus vehicles during the tournament on the grounds of the USTA National Tennis Center.
Other on-site Lexus visibility will include net post signage for all men's single matches in Arthur Ashe Stadium, Louis Armstrong Stadium and the Grandstand. Lexus also will provide a fleet of more than 100 luxury vehicles that will serve as the official transportation for players during the US Open.
"The Lexus brand is all about style, quality and performance-all of which are synonymous with the US Open," said Pierce O'Neil, chief business officer, USTA. "The US Open provides Lexus with the opportunity to connect with over 630,000 fans who attend the Open each year, as well as a global television audience."
"We're excited to partner with of one of the nations premiere sporting events," said Keith Dahl, Lexus national event marketing manager. "We share a commitment to excellence and an audience that is passionate, confident and sophisticated. We're looking forward to bringing Lexus' signature touch to this great event."
The 2005 US Open will be held Monday, Aug. 29 through Sunday, Sept. 11. Arthur Ashe Kids' Day presented by Hess, a full-day tennis and music festival for children and families, will take place Saturday, Aug. 27. Tickets for the 2005 US Open and Arthur Ashe Kids' Day can be purchased four ways: at usopen.org; by calling Ticketmaster at 1-866-OPEN-TIX; at all Ticketmaster outlets; at the USTA National Tennis Center box office.
The US Open is the highest annually attended sporting event in the world with more than 625,000 fans. More than 86 million viewers watched the 2004 US Open on CBS Sports and USA Network, and international broadcasts reached 199 countries. In 2004, Roger Federer and Svetlana Kuznetsova won their first US Open singles titles with Federer defeating Lleyton Hewitt in the men's singles final and Kuznetsova defeating fellow Russian Elena Dementieva in the primetime women's singles final.
The USTA is the national governing body for the sport of tennis in the U.S. It owns and operates the US Open, the largest annually attended sporting event in the world and, in 2004, launched the US Open Series, which links 10 summer tournaments to the US Open. In addition, it owns the 96 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with more than 665,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grassroots to the professional levels. For more information on the USTA, log on to usta.com.
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for five years in a row. Lexus and its 211 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates. For more information on Lexus and its products visit www.lexus.com.