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The Passionate Pursuit of North America

  • 2004 Lexus RX 330
  •  (February, 2004)

The quintessential Japanese luxury-car company has now become the quintessential North American luxury-car manufacturer. In September 2003, Lexus opened its first North American manufacturing plant in Cambridge, Ontario. This time, it wasn't just impeccable vehicles that were being imported, but an entire philosophy behind building them.

Kaizen: The art of continuous improvement.

Lexus built its Canadian facility with the understanding that the pursuit of perfection does not stop at the drafting table in Japan. Rather, it is a constant process embraced by every team member who assembles a Lexus. Quite simply, the philosophy of Kaizen means that every worker who helps build an RX 330 in the Cambridge facility has the potential to improve it. After all, who better to recognize a small improvement here or a new convenience there than the very people who assemble these vehicles every day? And while each of these embellishments may be small, it is the attention paid to the many small details that eventually adds up to perfection.

Build it as if your neighbor was going to buy it.

The idea of making everyone a part of something much bigger than simply assembling cars begins with the start of the workday. Unlike your typical automobile factory, the Cambridge facility entrance was built to look like a Lexus dealership. Every morning, team members start out as if they themselves were the customers. The entrance they pass through is a veritable showroom, complete with polished wood floors and glass that rises to the ceiling. In the middle of this perfectly appointed showroom is the first vehicle they ever produced: an RX 330. Imagine the kind of vehicle you get when everyone involved treats it as if it were being built for themselves.

An impeccable vehicle calls for an impeccable facility.

From the lobby to the manufacturing area, the work environment inside the factory is as much a part of the Lexus philosophy of pursuing perfection as the vehicles that are built there. Lighting and colors were coordinated by an interior designer in order to improve workability. The factory floor itself is kept clean by being constantly swept with small brooms and dustpans. Even the workers take part in creating an atmosphere conducive to perfection, by not wearing rings, watches, jeans with rivets or anything else that could cause even the slightest defect.

A Lexus no matter where it's built.

Finally, at the end of its long journey, each newly assembled RX 330 built in Cambridge is subjected to the very rigorous testing you would expect of a company that strives for perfection. Welds are tested for strength, wheels are tested for alignment and overall performance is tested using simulated weather conditions.

Kaizen. It means continuous improvement. In the case of building the Lexus RX 330 in North America, it means making everybody involved an important part of the Passionate Pursuit of Perfection.

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Vehicle(s) shown may feature optional equipment.

MSRP does not include delivery, processing and handling fee of $910. Excludes taxes, title, license and optional equipment. Dealer price will vary.

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This article was written by a third party, and does not necessarily reflect the view(s) or opinions of Toyota Motor Sales, U.S.A., Inc., which also is not responsible for any errors that may be contained therein. This article is reprinted by permission of the publisher. All Rights Reserved Worldwide.

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